Early Trials Show That Google FLEDGE Is Flopping 

Early Trials Show That Google FLEDGE Is Flopping 



Early trials of Google’s new ad product show that the program could be more effective than advertised. However, the program has issues beyond just a lack of user control. These include In-browser ad personalization, Interest groups, and the bidding code. As more information becomes available, support for the program may rally. Check this site to find a reliable digital marketing agency in Dubai to help you gain your desired results.

In-browser ad personalization:

A new proposal from Google that could make in-browser ad personalization more effective is in the works. Called FLEDGE, it builds on an earlier Chrome proposal called TURTLEDOVE and expands on the idea of using a trusted server to store bids and budgets. The new proposal is scheduled to go through origin trials later this year. Until then, ad tech firms can test the API under the ‘bring your own server’ model.

Interest groups:

Google’s interest groups initiative is based on adding users to groups based on their browsing behavior. It works by storing data on a user’s behavior and activity and then calling a JavaScript function that instructs the browser to store the individual within an interest group for a specified period. The trial program is still in its early stages.

Bidding code:

Google has released a beta version of its Ad Manager marketplace’s bidding code. The new code enables adtechs to bid on ads by allowing them to access their interest groups. Buyers can use the interest group to determine which ads to display to users, and advertisers can add or remove members. In addition, the FLEDGE code supports user-defined functions so that ad techs can implement custom logic. The buyer provides the interest group with a list of ‘keys,’ which specify the desired data, and the FLEDGE service responds with a value for each key.

User control:

Google’s experiment with a privacy ad network called FLEDGE is still in its early stages. Several advertising execs have expressed interest in the new system, but no one has yet demonstrated high volume and performance. While interest in the system is high, most ad execs are still on the fence, taking things one step at a time.